E-Commerce SEO

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Despite being aware of the fact that SEO has the best ROI for any online marketing and sales strategy , most of the companies which have their presence on online platforms are developed with no regards to the search Engines. Rather the companies prefer to make investment on social media and sponsored advertisements, which is also a great way of generating income for business but requires a steady supply of income and effort.

In 2017 a research was carried out by SEMRush which proves that 38% of the traffic which appears on the ecommerce platform is due to the organic searches.SEO will help your ecommerce site rank better in search engines and improve organic search traffic. With so many people utilising Google to investigate purchase decisions, both at home and on the move, a well-optimized website and product pages are essential.

Today Insightful Technologies would like to provide you with a fundamental knowledge of on-site search engine optimization for ecommerce business. It will be plenty to get you started, ensure that you are giving all of the correct signals to Google, and bring value to your business.

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WHAT IS ECOMMERCE-SEO?

Ecommerce SEO service is the practise of increasing the visibility of your online store in search engine results pages (SERPs). When people search for the items you sell, you want to rank as high as possible in order to attract more visitors.Typically, ecommerce SEO entails improving your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. Each product you offer should have its own page intended to attract search engine visitors.

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WAY TO DEVELOP THE STRATEGY FOR E-COMMERCE SEO

Ecommerce SEO may appear to be a big task , especially if you already have a large product catalogue on your website. Yes, it will take time, but with a good strategy, you can accelerate the process.

Prioritize pages: Which of your website's pages receive the greatest traffic? Begin with them. Furthermore, if you want people to focus on a single or flagship product, optimise for it first.

Make a workflow: SEO necessitates a number of particular criteria. This area includes selecting keywords, adding meta data, appropriately naming your pictures, adding image alternative characteristics, and combining relevant keywords.

Examine the competition: Your ecommerce SEO strategy should be built to withstand the competition. Examine the websites of your top rivals and their SEO efforts. Determine how you can improve yours.

Key Tactics to Include in Your Ecommerce SEO Strategy

Keyword research

We study the keywords that will help to rank your website quickly on the search engines.

Site architecture

We also ensure imperative site architecture with our expert and experienced architects.

On-Page SEO

To ensure more reachability of the web visitors through our on-page SEO services.

Technical SEO

We have a team of technical SEO experts who will manage all the technicalities of your website.

Local SEO

We foster your business locally and make it famous with our localized SEO services.

Link Building

Ensure quality link building with our choice of websites that have high DA, PA, and low Spam rates.

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